Different marketing goals require different communication approaches

Your partner

The Ebner Verlag Ulm is a medium-sized publishing house existing since 1817, which is run in the 9th generation by the Ebner family. Ebner Verlag Ulm publishes specialist and special interest magazines and websites for sharply defined b2b and b2c niche markets.

 

The maximum range - how do we do that?

With the introduction of the so-called "New Ebner Strategy", we are offering the market a completely new strategic position. All analogue and digital appearances of the publishing house serve to generate the maximum range in the respective niche markets using all available channels.

We serve the market by means of highly specialized content, which the reader does not get offered anywhere else - content thus represents the main driver of our reach strategy. The largely long-term relevant content guarantees that the publisher's websites can be found in search engines (especially Google) and thus attracts one as large as possible of our target group on the community platforms. Accordingly, all content is edited and published in an SEO-optimized manner.

Our content is played through all available and relevant channels - print, online, newsletters and social and provides your communication strategy both the relevant environment and the best possible access to the entire community.

Our Digital Strategy has quantifiable targets and can be analyzed and measured according to your KPIs. We use professional analysis tools such as Google Analytics, Searchmetrics, Google Keywords and the Salesforce Marketing Cloud.

Thus we prove time and time again which performance can be generated by our reach, act thereby transparently and place great value on trust and long-term customer relations and / or partnerships. Because our highest goal is to reach your marketing goals together with you and to guarantee a long-term presence in the market.

Our current reach in the PRO Group is over 190,000 contacts / month.

 

Media Formats & Cooperating Options

Print formats

format display

Cover pages Occupancy

Double-sided opener in the booklet

Double page on U2 + page 3 or staple center

Special formats - e.g. 1/2 pages on following pages, placed in the middle

Special color, embossing, painting etc. on cover pages

Bound-in - thicker paper, multi-sided - bound in the booklet

Inserts as e-magazines - own projects, storytelling

Title Promotion

Sponsoring (Logo) Frontpage

Events

Guided Tours

At Integrated Systems Europe / Amsterdam (February 2018)

and Prolight + Sound / Frankfurt (2018)

Target group: Event agencies, system integrators, scenographers, technical service providers

Connect & Connect LIVE

Networking events with lighting designers, event agencies and technical service providers (see Red Hot Chili Pepper Event on November 14th at the Köln Arena + 10.05 Harbor Club Cologne)

https://connect-events.de/

 

Native Advertising Campaigns

Relevant content, designed in the look and feel of the editorial office, SEO optimized, linked to your page and played on all media platforms.

Objective: high advertising pressure in a short time, infotainment, visible on all media - s.a. AdBlocker problem !, 37% use PP content via mobile devices

Campaign goals: eg. Sales Campaign, Product Launch Campaign, Event / Roadshow Campaign, Tech Campaign

With appropriate analysis tools, we ensure the success of your campaign

More information can be found here:

Was ist eigentlich Native Advertising?

Banner branding campaigns

on the community or news portals and daily newsletters

Production-partner.de

Professional-system.de

Event-partner.de

Promedianews.de

Musikmedia.de

"Push" Media

Stand-alone newsletter with a range of 15,400 contacts per broadcast

 

Social media channels

Facebook

Xing

LinkedIn

Opportunities within the social media channels

videos

Posts

posts

Teaser

Editorial services

Testing

Product Features

Case Studies

interviews

reports

News

Corporate Publishing

 

Example:

In April 2016, the world's largest and most important automobile trade fair took place in Shanghai on the Asian continent. Reason enough to take a closer look at the Auto Shanghai!

Download here for free now!

 

Further Services

Ticketing Tool

Ebner Digital Check

Local listing

 

Combi-packages

BASIC ECONOMY PREMIUM
Ad ¼ page in PROFESSIONAL SYSTEM Magazine Ad ½ page in PROFESSIONAL SYSTEM Magazine Ad 1/1 page in PROFESSIONAL SYSTEM Magazine
Advertorial ¼ page in PROFESSIONAL SYSTEM Magazine Advertorial ½ page in PROFESSIONAL SYSTEM Magazine Advertorial 1/1 page in PROFESSIONAL SYSTEM Magazine
1x Native Ad on professional-system.de

+ Social Media

+ Newsletter

2x Native Ad on professional-system.de

+ Social Media

+ Newsletter

3x Native Ad on professional-system.de

+ Social Media

+ Newsletter

Banner Branding Campaigne

on professional-system.de

•Medium Rectangle 5.000 Ad Impressions

•Billboard Banner im Newsletter

6 deliveries

3

2.750€ NET

Banner Branding Campaigne

on professional-system.de

•Medium Rectangle 10.000 Ad Impressions

•Billboard Banner im Newsletter

12 deliveries

6

4.500€ NET

Banner Branding Campaigne

on professional-system.de

•Medium Rectangle 15.000 Ad Impressions

•Billboard Banner im Newsletter

24 deliveries

1

8.500€ NET